Doctor Value Model
Fieldforce Planning has developed a new analytics platform that expands the traditional doctor value model into an interactive planning and monitoring tool for pharmaceutical commercial teams.
While many companies already use doctor value models to estimate prescribing opportunity, these models are often static and updated infrequently. This platform allows the model to be updated regularly, enabling teams to track market movement and assess whether their commercial strategy is influencing prescribing behaviour
by FieldForce Planning
Doctor value models show where the opportunity is.
Regular updates show whether you’re capturing it.
Doctor Value Model
The platform incorporates the Fieldforce Planning Doctor Value Model, which ranks healthcare professionals using prescription data and assigns value deciles.
This allows commercial teams to identify the HCPs with the greatest prescribing opportunity and focus engagement where it is most likely to generate impact.
Regular Model Update
One of the key advantages of the platform is the ability to update the model regularly, with updates possible as frequently as monthly.
As new prescription data is incorporated, the model automatically refreshes, allowing teams to see how HCP value, prescribing behaviour, and market dynamics are changing over time.
This provides a clearer view of whether field force activity and targeting strategies are influencing prescribing behaviour.
Segmentation Analysis
The platform allows users to explore and test different HCP segmentation approaches. Teams can analyse prescribing behaviour across different segments and evaluate how targeting strategies align with doctor value.
This interactive approach allows teams to move beyond static segmentation and explore different strategic options
Scenario Exploration and Impact Monitoring
Teams can explore how different segmentation or targeting approaches affect coverage and fieldforce deployment. This allows commercial teams to test strategic ideas before implementing structural changes.
Because the model updates regularly, teams can monitor whether their engagement strategies are influencing prescribing behaviour and market share over time.
This provides a clearer link between fieldforce activity and market outcomes.
Territory Visualisation
As and Additional Add-on, the platform can also includes interactive territory maps that allow teams to visualise the geographic distribution of HCP value and prescribing opportunity.
This helps commercial teams understand how well territories cover high-value HCPs and supports more informed territory planning.