About Us

At FieldForce Planning, we specialise in building smarter, data-driven strategies for pharmaceutical and healthcare sales teams. Our mission is to transform complex market data into clear, practical plans that maximise performance, optimise coverage, and make every field interaction count.

We bring together expertise in territory design, journey planning, segmentation, resource optimisation, and geospatial modelling to help organisations make confident, strategic decisions.

Our Capabilities

Resource Calculator
We help you determine the optimal size and structure of your field team. Using workload analysis, call frequency models, and alignment to brand priorities, our Resource Calculator ensures your resources are deployed where they’ll have the greatest impact.

Segmentation
Not all customers are equal. Our segmentation frameworks identify key prescribers and prioritise them based on opportunity, influence, and accessibility—so your team focuses effort where it matters most.

Territory Planning
We design fair, balanced territories that optimise workload and travel efficiency while aligning to your commercial strategy. Our approach combines data science and real-world practicality to ensure every territory is both strategic and achievable.

Journey Planning
Efficient field plans mean better results. We create intelligent journey plans that reduce travel time, increase reach, and align visits with sales priorities, enabling your team to spend more time in front of customers and less time on the road.

Doctor Value Model
Our proprietary Doctor Value Model uses advanced geospatial modelling to determine the relative value of each healthcare professional to your business. By combining script data, patient potential, and location insights, we help you identify and prioritise high-value doctors, turning data into clear, actionable strategy.

Our Approach

We believe in strategy that works in the real world.
Every recommendation we make is grounded in data, built for practicality, and designed to deliver measurable commercial outcomes.

Whether you’re re-structuring a sales team, entering a new market, or seeking greater efficiency from your field force, FieldForce Planning provides the clarity, structure, and insight to move forward with confidence.