|
Different accounts have
different sales potential;
some are large, others too small to be
viable.
Sorting the
good from the bad is often a long winded and complicated process.
Often the sales team’s perceptions of
an account may blinker them to its true value.
What is needed is an objective measure.
FieldForce
Planning build accurate sales potential estimates based on your
existing trading history.
Using its unique combination of data
and analytical tools the system identifies the key components of a
successful customer and applies these to your existing and potential
customers.
The result is a dollar estimate of
the account’s potential.
This can be used to identify over and
under performing existing accounts, and identify the very best
prospects for your team to target.
|