How often should I call
on a customer?
Am I losing sales because I am under
Am I wasting time and money going too
call pattern right is essential to maximising your sales team’s
Until now it has often been a hit and
miss affair, governed by folk lore and intuition.
Planning can identify the ideal call pattern for every account.
The process uses your existing trading
history where available, product type, order capture methods, sales
potential, costs and distribution methods together with your current
call cycles to identify the ideal call frequency.
Over served accounts are clearly
identified allowing resources to be directed to accounts which may
be under served or have growth potential.
A workload is
built up for each call taking into account your sales process.
The end result is the right sales
person in front of the right customer the right number of times to
maximise your sales.